Event __________________________ Place _____________ Time ______________ Priorities:
1. Build awareness
2. Build our group
3. Mobilize people into (strategic) action
4. Have fun

Quantitative goals for each of these categories (except for “have fun”) will help us make sure we get what we want from the event. We will:
1) set our goals and fill in the blanks below (based on what it will take to move towards victory),
2) figure out how to meet the goals,
3) delegate tasks (with timelines/deadlines!),
4) throw a rockin event,
5) and assess the outcome based on our goals

People directly exposed ___
(class raps, flyers, emails, etc.)
People broadly exposed ___
(posters, chalking, etc.)
Small/campus media hits ___
Large/off-campus media ___
Attendance at event ___

People signed up for listserv ___
People recruited to the group ___
$ Raised ___
Ally groups notified ___
Ally groups involved ___
Increase members’ experience · MC ___
· Media/Spokesperson ___
· Activities ___
· Outreach ___
· Follow-Up Outreach ___
· Fundraising ___
· Materials ___
· Space Reservation ___
· Public Speaking ___
· ___
· ___
· ___
Petitions/pledges ___
Letters written ___
Phone calls made ___
Photo petition pics ___

Music ___
Entertainment ___
Freebies ___
Games ___
Art/Visuals ___

Remember the Rule of Halves. To get 50 people to show up, we need to reach out to 400 good contacts (like people on the listserv or personal contacts): 400 people on contact list /2=200 are reachable /2=100 will say “yes” /2=50 will show up

If we have less than 400 good contacts, we need to do quality outreach to get 50 people or more.

Post-event assessment: Place _______________ Date/Time _______________